A long-term vision to expand and improve regional transit in Southeast Michigan
The Regional Master Transit Plan was a 20-year, $4.6 billion program to improve and unify regional transit service in Southeast Michigan, including Detroit. The project led to a region-wide referendum to improve funding for regional transit. Unfortunately the referendum failed by a narrow margin.
I led development of the final report—the culmination of over a year of analysis and planning and the basis for the referendum campaign to increase transit funding in the region. It required weaving several highly technical reports into one concise document. I directed the narrative and designed the document to communicate the complex technical work and findings to the layman.
The report is available on the RTA of Southeast Michigan’s website. Additionally, more information on the plan can be found here.
I also designed a series of public materials communicating the plan to a wide range of stakeholder groups. These materials supported the public engagement and education campaign leading up to the November 2016 referendum. The system map I designed was central to the campaign. I also designed and composed a newspaper-style tabloid about the plan which was distributed throughout the region.